Kraj Grocery Store

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KRAJ is a new grocery store, which aims to support local sellers, to offer fresh and quality food from our region and to create the place where customer feels at home. 

The logo itself reflects and combines the beauty of the Slovak region with a symbol of a fresh egg as a traditional domestic product. Creator of the logo is Rasťo Uličný. The interior of the store was created in cooperation with the talented local architect and illustrator. Our vision was to build up a fresh and strong design, which reflects the values of this new grocery store concept.

“Kraj” - Slovak expression for region, country, area, landscape and district. 

Client: Terno
Agency: MUW Saatchi & Saatchi
Creative Director: Rasťo Uličný

Art Director: Katarína Hutníková, Zuzana Guothová, Marek Sivý
Copywriter: Juraj Chmel, Martin Kovarík, Pavol Pružinec
Strategy Director: Kamil Charvát
Account Manager: Zuzana Záziková
Logo: Rasťo Uličný
Illustrations: Jozef Gľaba
Architect: Dalibor Vidiečan

Year: 2017